Posts by kopiacademy

Exciting news! On May 14, 2014 the UK’s biggest Fairtrade drinks company, Cafédirect, acquired the Kopi coffee club. If you are currently a subscriber, you should have received this news via email with additional information about your plan (in short, it’s good news: nothing will change).

We originally met the Cafédirect team in November 2013 and quickly realised we had a huge amount in common: in particular our commitment to uncovering world-class, ethically sourced coffee. We wanted to find a partner to help us grow the club and Cafédirect were looking for ground-breaking new models to deliver gourmet coffee to consumers. The more we talked, the more we got excited about joining forces.

The focus of the club will be the same as on day one – to source, freshly-roast and deliver great premium coffee each month. What it means for Kopi is that we’ll be able to grow the team, deliver an even better service, and take advantage of the great relationships Cafédirect has with Fairtrade growers around the world.

We really hope you enjoy the range of coffees we’ll be bringing you over the coming months as we lead the club through this new and exciting era for Kopi! There are a few FAQs below, but please don’t hesitate to email us at [email protected] if you have any questions.

Some questions you might have

Q: Will the coffee quality change at all?
No. Cafédirect has partnerships with some amazing smaller premium farms they can now bring to the market via the Kopi club, which they couldn’t bring through traditional supermarkets due to the smaller volumes. They share exactly the same ethos as we do: hand-selecting only the best coffee each month.

Q: Do I need to do anything?
No. All your plans will stay the same and continue to renew as normal. You might get an email about updated terms and conditions under the new owners, but that’s it.

Q: Will the name change?
There are no plans to change in the short term.

Q. Who are Cafédirect?
Cafédirect are an independent high quality coffee business that have been operating for over 20 years. Unlike other coffee businesses Cafédirect source their coffees directly, working in partnership with the growers to ensure they get the pick of the crop. In return all coffees are 100% fairly traded, growers sit on Board, own shares and receive at least one third of the profits to re-invest in a thriving, sustainable future.

Press contacts

To view our press releases, images and relevant contact details please visit our press page.

Have more questions?

If you still have any questions about this latest announcement from Kopi, please don’t hesitate to drop one of our friendly customer care team an email on [email protected] and they will do their best to respond to you as quickly as possible.

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Press releases

View Cafedirect press release online here
View our Kopi press release online here

Contact details

If you want to talk to someone from Cafédirect about this latest press release, please contact Dylan via email [email protected]

If you want to talk to someone from Kopi about this latest press release, please contact either Saisha via email [email protected] or Philip via email [email protected], you can also call the Kopi team on 01223 778185

Press images

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We’re in the process of making a few changes to the way we send out your delicious Kopi each month (some of you may have noticed already!). The bag and box haven’t really changed in the last year, mostly because we liked the size and it fits through most letterboxes, but also because trying to get anything different was a long and complicated process in dealing with archaic bag and box companies.

After months of work, we signed a deal to get special Kopi custom bags made with a great supplier and these are currently in production, hopefully ready to roll out in July. They’ll be the lovely matt black colour and finish you’ve come to love, but will be taller and wider (almost like a 500g bag but a tad wider). This month, though, we needed an interim solution while the bags are still being made - hence the brown kraft bags you will have received this month. Don’t worry - we really hope we’ll be swapping to the new black bags for July.

With this in mind, we thought long and hard and redesigned the label to make more use of the extra space now available on the bag. We hope you like it.

Why? Well, mostly it’s because we can now start to post your Kopi as large letters (instead of the small packets we were using) with the Royal Mail which saves us many thousands of pounds every month in postage costs. This means we don’t have to increase prices - hurray! Also it means even more people should now have no issues with it going through the letterbox for the ultimate convenience.

So please bear with us this month while we go through the transition and we’d love to get your feedback now or in July when the new bags arrive.

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Well, it has been an interesting week that’s for sure….frustrating may be a better word for both us and for some of you as members.

Royal Mail has been putting up their prices over the last couple of years quite substantially, which has been having a significant effect on small businesses that rely on the post as part of their business proposition. In fact, since we began Kopi - the Royal Mail now charge us 40% more for posting your box each month than when we first started.

We’ve always tried to absorb these costs without affecting your pricing, and that led to our decision in late February to try switching to UK Mail to deliver the boxes. This is a company that still uses Royal Mail to deliver the “last mile” of the post (very similar to the way BT deliver the last bit of cabling into your home no matter which broadband ADSL provider you use), but have their own network for handling everything before then. They work out cheaper than Royal Mail and from what we had been told, had no drop in service level quality.

Unfortunately, we were wrong in believing this.

A variety of issues have been coming to light about the UK Mail service, most notably:

  • Delays - despite boxes leaving our fulfilment house on the 11th of the month, delivery has taken up to 7 working days for some members (they should land around the 14th of every month).
  • Damages - some boxes haven’t been arriving in the pristine condition we try and enforce.
  • Lost - we’ve had a fair amount of boxes go missing or reporting as not being arrived (which could be related to the delay’s). In some cases this is because UK mail have been seen tying boxes together from the same postcode region so some people have received other members boxes because they happen to live in the same “region”.

We really would like to offer our apologies for any of our members this has affected (luckily a good percentage of you have not had these issues), and that we will correct and rectify every single issue. If you have any of the above problems, please do contact us right away at [email protected] (title your email POSTAL ISSUES)

From next month, we are going back to Royal Mail for every single order. No question about it. We pride ourselves on top quality service and product at every stage of the journey and despite the increase in pricing, we believe this is best for our members.

Here’s to a much better May and thank you very much for understanding.

The Kopi team (Phil, Julie, Jim, Sara, and Geoff)

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Here at Kopi, one thing we’re always asked about is how people can try the outstanding premium coffee experience that is Kopi, without actually paying for it. Well, we’ve been working round the clock to get our brand new subscription plan ready to help solve that problem.

As of 9am this morning (01/04/2013), we are pleased to announce the new base-level 100% FREE Kopi Subscription plan that gives you the same full experience as all our affordable paid plans, but without any of the cost! As per the usual club, members still receive a premium and rare coffee from around the world, freshly roasted, with a lovely tasting booklet (now mostly filled with adverts) and posted through your letterbox (in a box plastered with adverts).

100% Ad Supported

“How is this possible?” we hear you ask… well, simples… it’s fully ad-supported. Every booklet, bag, and box is sponsored by the many premium brands who scramble to put their messages in front of you every month. Thanks to these sponsors, we don’t have to charge you a penny for this plan.

Chief Bean Philip Wilkinson commented “So many other subscription businesses have a free ad-supported paid level plan and we didn’t want to be any different. We’ve always wanted to give everything away for free so this is now the perfect chance for us to do so. Who said there is no such thing as a free coffee?”

There are a limited number of 399 places available for this plan, on a first-come, first-served basis - so register your interest quickly via [email protected]

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We’re now trialling a brand new product line in Kopi this month, due to popular demand.

It is a Peru CO2 Decaffeinated washed Arabica grown high in the Peruvian Andes mountains. It has all the attributes of the best Peruvian coffees but without the caffeine!

The secret of preserving the great taste and flavor whilst removing the caffeine is in the CO2 decaffeination process. It’s both natural and highly effective.

The coffee is first steeped in water to expand and open the structure of the beans. CO2 – that’s the Carbon dioxide we all breathe as part of our atmosphere – in a super compressed form is added to the beans. The super critical CO2 is neither gas nor liquid and in this form it attaches to the caffeine in the coffee beans, the CO2 and attached caffeine is removed using activated charcoal filters.

This coffee is mild but with great body and depth of flavor, caramel and hints of honeysuckle with a lovely soft orangey acidity to balance out the sweetness.

We only have 30 bags of this as part of the trial, on a first come, first served basis. They don’t have any labels or booklets yet - just the amazing coffee in our lovely black bags. We’re thus selling them at a low rate of £4 each for the trial to members and only ask that you give us some feedback once you’ve tried it.

Please contact [email protected] to request one before they run out - whole beans or pre-ground available.

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As word spreads about “Coffee’s best kept secret”, we get a lot of questions about the ability to send Kopi boxes all over the world. We send them to places as close as Ireland, Germany, and Denmark - right out to Singapore, Hong Kong, and New Zealand - all getting the same amazing coffee as our UK subscribers but sent by Airmail instead of Royal Mail bicycle.

As you can see from the map above, Royal mail divide the world into 4 zones - all with different prices and delivery times. We’ve digested and simplified things for you (well we are the champions of curation after all!):

UK: £25 for 3 months. Delivery around the 14th of each month by Royal Mail 2nd Class.

Europe: £35 for 3 months. Delivery around the 16th of each month (Western Europe) or 18th of each month (Eastern Europe), by Air Mail.

Rest of World: £45 for 3 months. Delivery around the 21st of each month, by Air Mail.

We can run these as personal plans or gifts - your choice.

All you need to do:

  • Email [email protected] and let us know the country, recipient name, and delivery address to send it to each month
  • Tell us if it’s Whole Beans or Pre Ground
  • We’ll send you a payment request via Paypal (you can still pay via credit card)
  • Prepare to receive some lovely Kopi (order before the 10th of the month to get it in the same month, else it will roll onto the next one)
  • They are not auto-renewing plans so you’ll have to let us know if you want to continue.

We hope this helps and please let us know if we’ve missed anything

Full breakdown of the zones from the Royal Mail Website:

UK

This zone comprises of England, Scotland, Wales and Northern Ireland.

Europe

This zone comprises the following countries:

Albania Denmark (EU) Kyrgyzstan Russia
Andorra Estonia (EU) Latvia (EU) San Marino
Armenia Faroe Islands Liechtenstein Serbia
Austria (EU) Finland (EU) Lithuania (EU) Slovakia (EU)
Azerbaijan France (EU) Luxembourg (EU) Slovenia (EU)
Azores (EU) Georgia Macedonia Spain (EU)
Balearic Islands (EU) Germany (EU) Madeira (EU) Sweden (EU)
Belarus Gibraltar (EU) Malta (EU) Switzerland
Belgium (EU) Greece (EU) Moldova Tajikistan
Bosnia Herzegovina Greenland Monaco (EU) Turkey
Bulgaria (EU) Hungary (EU) Montenegro Turkmenistan
Canary Islands Iceland Netherlands (EU) Ukraine
Corsica (EU) Irish Republic (EU) Norway Uzbekistan
Croatia Italy (EU) Poland (EU) Vatican City State
Cyprus (EU) Kazakhstan Portugal (EU)
Czech Republic (EU) Kosovo Romania (EU)

World Zone 1

Covers all countries, not defined as being in Europe or World Zone 2.

World Zone 1 generally covers countries in North America, South America, Africa, the Middle East, the Far East and South East Asia .

World Zone 2

This zone covers the following territories:

Australia Belau British Indian Ocean Territory Christmas Island (Indian Ocean)
Christmas Island (Pacific Ocean) Cocos Islands Cook Island Coral Sea Island
Fiji French Polynesia French South Antarctic Territory Keeling
Kiribati Macao Nauru Island New Caledonia
New Zealand New Zealand Antarctic Territory Niue Island Norfolk Island
Norwegian Antarctic Territory Papua New Guinea People’s Democratic Republic of Laos Pitcairn Island
Republic of Singapore Solomon Islands Tahiti Tokelau Islands
Tonga Tuvalu US Samoa Western Samoa
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