Exciting news! On May 14, 2014 the UK’s biggest Fairtrade drinks company, Cafédirect, acquired the Kopi coffee club. If you are currently a subscriber, you should have received this news via email with additional information about your plan (in short, it’s good news: nothing will change).

We originally met the Cafédirect team in November 2013 and quickly realised we had a huge amount in common: in particular our commitment to uncovering world-class, ethically sourced coffee. We wanted to find a partner to help us grow the club and Cafédirect were looking for ground-breaking new models to deliver gourmet coffee to consumers. The more we talked, the more we got excited about joining forces.

The focus of the club will be the same as on day one – to source, freshly-roast and deliver great premium coffee each month. What it means for Kopi is that we’ll be able to grow the team, deliver an even better service, and take advantage of the great relationships Cafédirect has with Fairtrade growers around the world.

We really hope you enjoy the range of coffees we’ll be bringing you over the coming months as we lead the club through this new and exciting era for Kopi! There are a few FAQs below, but please don’t hesitate to email us at [email protected] if you have any questions.

Some questions you might have

Q: Will the coffee quality change at all?
No. Cafédirect has partnerships with some amazing smaller premium farms they can now bring to the market via the Kopi club, which they couldn’t bring through traditional supermarkets due to the smaller volumes. They share exactly the same ethos as we do: hand-selecting only the best coffee each month.

Q: Do I need to do anything?
No. All your plans will stay the same and continue to renew as normal. You might get an email about updated terms and conditions under the new owners, but that’s it.

Q: Will the name change?
There are no plans to change in the short term.

Q. Who are Cafédirect?
Cafédirect are an independent high quality coffee business that have been operating for over 20 years. Unlike other coffee businesses Cafédirect source their coffees directly, working in partnership with the growers to ensure they get the pick of the crop. In return all coffees are 100% fairly traded, growers sit on Board, own shares and receive at least one third of the profits to re-invest in a thriving, sustainable future.

Press contacts

To view our press releases, images and relevant contact details please visit our press page.

Have more questions?

If you still have any questions about this latest announcement from Kopi, please don’t hesitate to drop one of our friendly customer care team an email on [email protected] and they will do their best to respond to you as quickly as possible.

Press releases

View Cafedirect press release online here
View our Kopi press release online here

Contact details

If you want to talk to someone from Cafédirect about this latest press release, please contact Dylan via email [email protected]

If you want to talk to someone from Kopi about this latest press release, please contact either Saisha via email [email protected] or Philip via email [email protected], you can also call the Kopi team on 01223 778185

Press images

We’re now trialling a brand new product line in Kopi this month, due to popular demand.

It is a Peru CO2 Decaffeinated washed Arabica grown high in the Peruvian Andes mountains. It has all the attributes of the best Peruvian coffees but without the caffeine!

The secret of preserving the great taste and flavor whilst removing the caffeine is in the CO2 decaffeination process. It’s both natural and highly effective.

The coffee is first steeped in water to expand and open the structure of the beans. CO2 – that’s the Carbon dioxide we all breathe as part of our atmosphere – in a super compressed form is added to the beans. The super critical CO2 is neither gas nor liquid and in this form it attaches to the caffeine in the coffee beans, the CO2 and attached caffeine is removed using activated charcoal filters.

This coffee is mild but with great body and depth of flavor, caramel and hints of honeysuckle with a lovely soft orangey acidity to balance out the sweetness.

We only have 30 bags of this as part of the trial, on a first come, first served basis. They don’t have any labels or booklets yet - just the amazing coffee in our lovely black bags. We’re thus selling them at a low rate of £4 each for the trial to members and only ask that you give us some feedback once you’ve tried it.

Please contact [email protected] to request one before they run out - whole beans or pre-ground available.

A very warm welcome to our very latest team member, Julie Mayer, who joined us last week as our Brand Manager. She mightily impressed us throughout the whole interview process (believe us, that’s hard to do) and will be working across Operations and Marketing day to day.

Previously she worked in a succesful family jewellery business handling a wide of range of suppliers and customer relationships.

You might also start hearing from Julie as she helps out with the Customer Delight team too .​

​Believe it or not, we’re still a very small team here at Kopi HQ (6 at the last count), so don’t go thinking we’re getting all grown up and corporate :-)