The Box

The evolution of our outer box has been an amazing journey that has taken many weeks.  Little did we know when starting this project what a variety of sizes, materials and just general "box stuff" exists.  I think Simon has been dreaming of boxes since it began!

The main aim for us has been to firstly get the right size than can fit through 95% of letterboxes, that can fit a 250g bag of coffee with some room to spare, and keeps the costs down by fitting into the complex Royal Mail system (that's a whole other blog post!).   It needs to be weatherproof, protected from being dropped, and look the part - something you're excited about receiving.

Our first drawing mockup (actually this was v4.3 but who is counting!):

Gradually getting more refined to appear on the site:

leading to an actual prototype (imminent!)...   

We know the box will evolve every month based on our learnings and feedback from you as our subscribers.  Who said packaging was easy???!

Update on Wednesday, September 28, 2011 at 7:27PM by Philip

and now getting closer and closer every day...!